ADVENTURE MEDIA LAB
We are a creative lab that bring together talented specialists who know how to work fast, adapt to different environments, and deliver under pressure.
Photography - Film & Video - Social Media - Writing - Advertising - PR - Content Creation
What are we?
From the first idea to the final delivery, we bring creativity, strategy, and technical expertise together in the lab, to produce work that connects with audiences and drives results.
Stranda Fjord Trail Race - Norway
Montane - UK
A creative lab built for collaboration.
Our focus is simple: help brands, events, races, and organisations tell their story in a way that people remember.
adidas Terrex
Photography - Film & Video - Social Media - Writing - Advertising - PR - Content Creation
Whether it is a brand campaign, a major race event, or a long-term content partnership, we build teams around each project to ensure the best possible result.
We are a collective of photographers, filmmakers, editors, designers, and social media specialists dedicated to creating content that stands out.
The Lab
Experiment in the Lab
If you have a product, an idea, a story, or an event that deserves to be seen, let’s put it in the lab and create something special together.
Scott Running
Start Your Next Experiment With Us
Image for Scott Sports - Madeira
Adventure Media Lab
A creative hub that brings together talented specialists who know how to work fast, adapt to different environments, and deliver under pressure. We are more than a production team.
Whether it is a brand campaign, a major race event, or a long-term content partnership, we build teams around each project to ensure the best possible result.
If you have an idea, a story, or an event that deserves to be seen, let’s put it in the lab and create something special together. In a world where media is everywhere and in everything, we experiment with the best people, and partners together to create limitless opportunities.
Opening sequence for Salomon Cappadocia Ultra Trail - Turkey
The goal is simple: high-quality visual storytelling that captures attention and communicates your message clearly.
Photography
Our photography services cover everything from brief, pre-production, planning, shooting and post production.
When speed matters, we can deliver content directly from a location, event or brand shoot so that content is ready to share while the moment is still happening, or, maybe you need to remotely approve.
Perfect for advertising, brand campaigns, event coverage, race documentation, athlete features, magazine features and social media content.
Are you a brand with a product to sell?
Adventure Media Lab helps brands show their products where they actually belong, out in the real world.
We create content that people can recognise and trust. Real people using your product. Real locations that feel familiar. Real weather that adds texture and authenticity. Nothing staged to the point it feels distant or artificial.
From idea to final delivery, we handle the entire process. That includes finding the right locations, casting models who fit your audience, planning every detail in pre-production, running efficient shoots, and shaping everything in post-production.
You don’t have to piece it together across different teams. We take care of it.
The result is work that feels natural, believable, and relevant, the kind of content that helps potential customers see how your product fits into their own lives.
Let’s experiment. Let’s test ideas. Let’s build something that stands out for the right reasons.
Let’s develop your next project together.
Race coverage with a difference
Adventure Media Lab doesn’t just show up for race day. We step into the full experience.
For us, it’s never only about the start line or the finish tape. It’s the early morning nerves, the quiet preparation, the buildup. It’s the tension in the air seconds before the gun goes off. It’s the grit in the middle, when things get hard and the real story unfolds. And it’s the aftermath, where relief, pride, and raw emotion take over. We immerse ourselves in every phase of the race to tell the story as it actually feels.
That means being present before, during, and after. Capturing the small details most people miss. Following athletes, crowds, and moments as they naturally happen. No staging, no shortcuts. Just real, honest storytelling. Whether you need photography, film, or social media content, we deliver a complete package built around your event. Everything is connected, consistent, and shaped to reflect the energy and identity of your race.
Because a race isn’t just an event. It’s a story. And we make sure it’s told properly
Featured - Montane Summer Spine Race - UK
Opening sequence for MDS 120 Jordan
View the full film HERE
Video & Film
Marathon des Sables HERE
Video brings stories to life in motion. Our team handles the full process from concept and filming to editing and final delivery. Services include filming, sound design, colour grading, and post-production. Depending on the project, we also provide drone footage, animation, and motion graphics to elevate the final result.
Start your next adventure with Adventure Media Lab
Every project starts with a clear vision. We work closely with our clients to develop ideas, plan productions, and build content that fits both their goals and their audience - video, stills, SoMe, magazine features etc…
From brainstorming and research to production, publishing, and distribution, we manage the entire process. The result is content that not only looks great but also works where it matters most.
Do you have a story to tell?
FKT - Funnest Known Time - We documented the journey of Abelone Lyng as she ran the 350km long MASSIV trail in Norway. Featured in multiple magazines globally - UK, Sweden, Norway, Germany and Spain.
MUT by UTMB - we work alongside UTMB to document race experiences in a different way - these article are a bold reimagining of what a race is - these articles explain place, destination, and highlights the why we run!
We work alongside brands, races, magazines, and athletes to bring stories to life. Not as spectators, but from the inside.
At Adventure Media Lab, we approach these projects with a photojournalistic mindset. That means real moments, not staged ones. Stories shaped by experience, not just observation. We combine striking imagery with words that come from being there, in the middle of it all.
Whether it’s an FKT attempt, a remote travel story, a race weekend, or a fully immersive event, we embed ourselves in the process.
We run the miles, feel the conditions, and understand the people behind it. The result is work that goes beyond “just” visuals.
It’s honest, relevant storytelling that connects with the running community because it reflects it. Real effort. Real places. Real emotion.
If you want content that people don’t just see, but feel, we’re here to create it with you.
See more examples HERE
Social Media
We help define clear objectives, identify target audiences, and choose the platforms that make the most sense for your brand or event.
From planning and publishing, we manage and develop your channels so your content keeps working long after it is posted. In addition, we can provide worldwide coverage for web and print.
Annual content and channel management plans are available depending on your needs.
Sample - THE COASTAL CHALLENGE, COSTA RICA
